ATB survey shows continued consumer confidence

THINK OUTSIDE THE BOX:  The good news is that it appears as though the tough economic conditions promised to the public haven’t yet hit home.

The results from ATB Financial’s bi-weekly Ear to the Ground survey show Albertans remain confident and level headed when it comes to the current state of our economy.

Consumer sentiment in February’s second wave of surveying showed that almost half of all respondents (47 per cent) view the current Alberta economy as strong, an increase of two percentage points from the previous polling period. At the other end of the spectrum, 22 per cent of respondents perceive the current economy as weak, a decrease of five percentage points from the last survey.

It’s hardly a trend, but we may be starting to see signs of concern over future economic conditions amongst Albertans. Over a third of Albertans anticipate that the economy will be weaker six months from now, compared to a quarter who believe it will be stronger.

The good news is that it appears as though the tough economic conditions promised to the public haven’t yet hit home. Nearly half of the survey’s respondents remain confident in their current financial situation, well in line with previous surveys. For many Albertans this means they maintain faith that paycheques will keep rolling in and work will carry on as usual.

Nick Ford • Economist    March 5, 2015

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